Out of conflict out of mind: the impact of Forgetting our Armed Forces
- Over half (52%) of Brits wrongly believe the UK is in active conflict
- Almost a quarter (22%) admit they would never support a military charity
- 43% would only support an Armed Forces charity during times of conflict
- This Armed Forces Day, SSAFA calls on the nation to update their view of the Forces and celebrate the ‘everyday’ heroes serving our country
New research from SSAFA, the Armed Forces charity, reveals outdated misconceptions of the modern-day military are having a concerning impact on public support for the Forces.
The findings, commissioned for Armed Forces Day, show over a third of the UK (36%) do not actively support the Armed Forces, rising to 48% for those aged 16-34. Concerningly, 43% would only support an Armed Forces charity during times of conflict and one in five (22%) admit they would never support a military charity.